THE EFFECTIVENESS OF USING ONLINE VIDEO AND BLOG CONTENT IN MARKETING CASE STUDIES FOR COLLEGE STUDENTS’ LEARNING – A THREE-YEAR COMPARISON

JOURNAL ARTICLE published 3 April 2022 in Marketing Education Review

Authors: Robert Yeh | Laurence Zoeckler

From the Editor

JOURNAL ARTICLE published July 2014 in Marketing Education Review

Authors: Brian A. Vander Schee

Organizing a Travel Course in Hong Kong and Singapore

JOURNAL ARTICLE published March 1997 in Marketing Education Review

Authors: Pallab Paul

From the Editor

JOURNAL ARTICLE published July 2003 in Marketing Education Review

Authors: Bruce L. Stern

Marketing Case Corner

JOURNAL ARTICLE published July 1998 in Marketing Education Review

Authors: Ken Williamson

The Web-Driven Learning Ecosystem: Its Structure and Benefits

JOURNAL ARTICLE published April 2012 in Marketing Education Review

Authors: David Raska | Doris Shaw | Eileen Weisenbach Keller

Marketing Education in the 21^st Century

JOURNAL ARTICLE published March 2004 in Marketing Education Review

Reply to Stearns and Borna: Are the Partially Upward Sloping Demand Models Plausible?

JOURNAL ARTICLE published October 2005 in Marketing Education Review

Authors: James E. McClure

From the Web Manager

JOURNAL ARTICLE published July 2004 in Marketing Education Review

Authors: Theresa B. Flaherty

Innovative Marketing Education

JOURNAL ARTICLE published March 2005 in Marketing Education Review

Authors: Chuck Tomkovick

Using Programmed Branching to Automate Interactive Cases on the Web

JOURNAL ARTICLE published October 1999 in Marketing Education Review

Authors: Robert S. Owen

Global Marketing Education Topics

JOURNAL ARTICLE published March 2000 in Marketing Education Review

Authors: Mitch Griffin

Innovative Marketing Education

JOURNAL ARTICLE published March 2002 in Marketing Education Review

Authors: Chuck Tomkovick

Marketing Education in the 21^st Century

JOURNAL ARTICLE published July 2005 in Marketing Education Review

From the Editor

JOURNAL ARTICLE published 2 January 2015 in Marketing Education Review

Authors: Brian A. Vander Schee

TEACHING CONCEPTUAL MODELS: USING DIRECT INSTRUCTION TO ENHANCE METACOGNITION

JOURNAL ARTICLE published 2 October 2022 in Marketing Education Review

Authors: Brooke Reavey | Debra Zahay

Cognitive Style, Marketing Problem Solving and Case Analysis

JOURNAL ARTICLE published July 1993 in Marketing Education Review

Authors: Roger P. McIntyre | Michael P. Mokwa

Review of AutoSim: The Marketing Laboratory

JOURNAL ARTICLE published July 1996 in Marketing Education Review

Authors: Alvin C. Burns

Innovative Marketing Education

JOURNAL ARTICLE published July 1993 in Marketing Education Review

Authors: Daniel M. Sptizer

Key Issues in Marketing Education

JOURNAL ARTICLE published March 2000 in Marketing Education Review

Authors: Jeff Tanner